The house
A small studio with a long memory for bad charts.
Appvertexhub exists because product meetings in the United Kingdom kept ending with a screenshot and a shrug. We teach App Analytics as a written craft: definitions, windows, and the courage to say a metric is not ready.
Mission
We want fewer organisations confusing motion with evidence. That means training people who can sit between engineering and commercial teams without becoming a translation layer that loses the numbers.
The studio is deliberately small. Critique does not scale by adding slides. It scales by marking work on a live product until the language settles.
Pedagogy
Seminars are conversation, not a click-path through a vendor. Homework is always on your own app. We mark with questions in the margin rather than a rubric nobody will reread.
You will be asked to defend a time window. You will be asked what happens if a property is null. You will not be asked to memorise a list of “best practice events.”
Community and journey
Most people arrive after a painful launch: a feature that “did well” in a dashboard and quietly failed in support tickets. The first fortnight is naming. The middle is windows and cohorts. The last stretch is a briefing you can take to your own leadership without us in the room.
Alumni stay in a quiet mailing list. We do not run a public leaderboard. If you want a private cohort for a single organisation, write to the studio and say how many people will actually do the homework.
The rooms in Whitecroft are used for office hours, not for theatre. Remote seats are the default; a few seminars each year are held in person for those who can travel.